Nike Moby Sk8
Clients: Astro, Nike
Designer: Rob Bruce
This bag was designed to hold your gear and a skateboard. An mp3 player could be plugged inside the bag and music could be heard via the stand-collar at the top of the bag that held speakers that were about the size of a quarter.
We had something like two weeks to build three “Moby” bags with integrated music playing capabilities. The designers, Bobby Chang, Joe Tan and I all worked many long hours on this three bag project together. But it couldn’t have been a better experience. Astro is one of my favorite design consultancies. No matter how late it got and how tired we all were everyone remained positive and encouraging. Talk about great workplace morale! Nike was thrilled with the results.
April 2008